For instance, we all remember the ALS Ice Bucket Challenge from a few years back. They do manage to get people talking about their posts, but can barely get people to acknowledge the company behind the buzz content.īuzz marketing done right is when companies create some content that’s either funny, controversial, or absurd and share it on social media in hopes to drive massive traction for their brand.Ī lot of businesses often leverage certain viral trends to promote their brand. Also, most businesses fail to relate their buzz marketing campaigns with their actual products. If used too much, it loses its charm and becomes pointless. It is among one the best buzz marketing examples out there.Īlthough Buzz marketing is highly effective, it should be used sparingly. The post mentioned above from Durex is funny and highly shareable. The best example to understand the buzz marketing : In traditional outbound marketing, businesses reach out to wide audiences in hopes to convert a few people. On the other hand, buzz marketing values one-on-one personal marketing. Facebook and Reddit are great places to build communities of loyal customers.īuzz marketing is somewhat different from outbound marketing. Creating a community where your customer can interact with your business and other customers.Engaging with your customers on forums and communities to answer their frequently asked questions.A lot of businesses give their products to influencers prior to their official release in exchange for a social mention.
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